Blog

Read more about the projects I’ve contributed to, interesting cases or my marketing & storytelling tips…

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The Marvelous Mile: pop-up event for Mrs Maisel's new season
To generate buzz for the latest season of The Marvelous Mrs. Maisel, New York’s 5th Avenue underwent a colorful transformation, immersing visitors...
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How a visit to a museum made me question all human history
As I walked through the exhibits of the Museum of Natural History, one scene, in particular, caught my attention and had me thoroughly inspecting it. It...
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The story of the transformational zoo experience | My Master's thesis
In order to obtain my master’s degree in leisure and tourism, I embarked on an adventurous quest: writing a quantitative thesis. I was sure about...
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How ghost stories shape destination narratives in Edinburgh
Edinburgh is widely regarded as one of the most haunted cities in the UK, thanks to its gruesome history. This eerie reputation has been leveraged by the...
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Titanic: the Exhibition - why do stories about tragic historical events resonate with us?
While waiting in line to enter Titanic the Exhibition, a family with two young children behind us caught my eye. The youngest son was wearing a t-shirt...
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Why Airbnb should start telling more authentic stories
At the beginning of 2020, when the pandemic was still considered “nonsense” in the Netherlands, a friend and I had planned a city trip to Berlin....
TikTok: De sociale media app waar je niet mee kunt stoppen
TikTok: the most addictive social media platform
There’s no doubt about it – TikTok is pretty addictive. When I asked a sixteen-year-old colleague about her screen time, she told me she spends...
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Research Dutch Grand Prix: impact residents of Zandvoort
During the first weeks of my master in Leisure & Tourism Studies, a lecturer approached me asking if I would support her with the collection, analysis...
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7 Instagram Storytelling-tips for great content
“Trust in companies has never been this low.” Chairman Dorit Roest opened her presentation with this statement at the Emerce Update Event....
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9 LinkedIn tips for students that want to stand out
Often when I ask fellow students if they have LinkedIn, the answer is: “yes, I have an account, though I barely use it.” The only reason they...