Blog
Read more about the projects I’ve contributed to, interesting cases or my marketing & storytelling tips…
To generate buzz for the latest season of The Marvelous Mrs. Maisel, New York’s 5th Avenue underwent a colorful transformation, immersing visitors...
As I walked through the exhibits of the Museum of Natural History, one scene, in particular, caught my attention and had me thoroughly inspecting it. It...
In order to obtain my master’s degree in leisure and tourism, I embarked on an adventurous quest: writing a quantitative thesis. I was sure about...
Edinburgh is widely regarded as one of the most haunted cities in the UK, thanks to its gruesome history. This eerie reputation has been leveraged by the...
While waiting in line to enter Titanic the Exhibition, a family with two young children behind us caught my eye. The youngest son was wearing a t-shirt...
At the beginning of 2020, when the pandemic was still considered “nonsense” in the Netherlands, a friend and I had planned a city trip to Berlin....
There’s no doubt about it – TikTok is pretty addictive. When I asked a sixteen-year-old colleague about her screen time, she told me she spends...
During the first weeks of my master in Leisure & Tourism Studies, a lecturer approached me asking if I would support her with the collection, analysis...
“Trust in companies has never been this low.” Chairman Dorit Roest opened her presentation with this statement at the Emerce Update Event....
Often when I ask fellow students if they have LinkedIn, the answer is: “yes, I have an account, though I barely use it.” The only reason they...