Experience marketing

The Marvelous Mile: pop-up event for Mrs Maisel’s new season

To generate buzz for the latest season of The Marvelous Mrs. Maisel, New York’s 5th Avenue underwent a colorful transformation, immersing visitors in the glamorous world of 1950s New York City. Besides organizing a day full of fun activities, Amazon collaborated with brands, businesses and fans to bring the story world of Midge even further …

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Titanic: the Exhibition – why do stories about tragic historical events resonate with us?

While waiting in line to enter Titanic the Exhibition, a family with two young children behind us caught my eye. The youngest son was wearing a t-shirt with the Titanic on it. I overheard the parents talking to their son about how excited they were that he finally got to visit, and I decided to …

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